This Week in Location Based Marketing #92: PayPal Discovers it’s mojo

Welcome to episode #92 of This Week in Location Based Marketing. On today’s show: Twitter shuts the door on developers, everyone and their mother joins the In-Location Alliance and Paypal jumps on the Discover bus. Plus the usual funding and M&A activity, our resource of the week and special guest Michael Hagan, COO LevelUp.

Episode 92

Recorded: August 26, 2012
Hosts: Rob Woodbridge & Asif Khan


Show highlights:
1. Twitter starts pulling back on access to the API – what does this mean for location marketing? (4:40) – the full interview with Bretton MacLean can be found here.
2. Nokia leads the charge (with 22 other companies) to form the In-Location Alliance for indoor mapping (11:00)
3. The Red Cross develops a coherent and tangible mobile and location with a great combination of apps and mobile web (16:16)
4. Tokyo Metro stations are now featured in Booyah’s My Town location-based mobile game (21:08)
5. PayPal makes its first move against the upstarts and partners with McDonalds and Discover – soon to be accepted in over 7,000,000 retail locations (24:33)

Featured Guest
Michael Hagan, COO of LevelUp (30:00)

Funding / M&A News
1. CouchSurfing closes $15M (40:00)
2. BrainTree acquires Venmo (42:25)
3. DexOne and SuperMedia to merge (45:55)

Resource of the Week
Mobile Ad Spend to hit $7.4b by 2017 (52:30)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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