Welcome to episode #91 of This Week in Location Based Marketing. On today’s show: There’s some new old kids taking on Isis, Virgin America rocks the vote, Swirl launches, JiWire’s location Graph + a bevy of funding activity, our resource of the week and special guest John Gentry of Computer Sciences Corporation.
Episode 91
Recorded: August 19, 2012
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. JiWire maps the location graph (5:15)
2. HUGE retailers (as in WalMart, 7/11) team up for MCX Payment Network to take on Google Wallet and ISIS (11:45)
3. AmazonLocal works with YellowPages.com to get more local feet on the street (18:50)
4. Virgin America Rocks The Vote (26:48)
5. New retail startup SWIRL launches (32:20)
Featured Guest
John Gentry of Computer Sciences Corporation (39:00)
Funding / M&A News
1. SpaceCurve closes $3.5M for big data (49:25)
2. LocationInsight raises $5M (52:00)
Resource of the Week
Jumptap Show the Benefits of Third-Party Data Targeting (55:15)
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