This Week in Location Based Marketing #90: Starbucks taps Square

Welcome to episode #90 of This Week in Location Based Marketing. On today’s show: Starbucks taps square and RapidBlue wonders if in store movement the next battle ground for location. We’ve also got a special clip of Gary Schwartz talking Fast Shopper, slow store plus our funding & M&A activity and our resource of the week.

Episode 90

Recorded: August 12, 2012
Hosts: Rob Woodbridge & Asif Khan


Show highlights:
1. Foursquare finally looks to turn 20 million users into some dollars (3:20)
2. RapidBlue launches a real-life retail analytics platform (8:32)
3. Xtify unveils Targeting, Geo-fencing, and Analytics for Android’s New Google Cloud Messaging (12:28)
4. Starbucks antes up with Square – national roll out to follow (15:42)
5. Lucky Magazine partners with Macy’s and Sephora (25:00)

Featured Guest
UNTETHER.talks keynote clip: Gary Schwartz, CEO Impact Mobile, on Fast Shopper, slow store (29:00)

** for the complete keynote and 9 other, head to the digital version of UNTETHER.talks

Funding / M&A News
1. Adcentricity acquired Media2Go (38:55)
2. Boingo buys CloudNine Media (40:45)
3. FreeMonee closes $34 millon (44:40)

Resource of the Week
Nearly half of US smartphone owners use mobile shopping apps (49:40)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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