This Week in Location Based Marketing #89: Location saves lives


Welcome to episode #89 of This Week in Location Based Marketing. On today’s episode: The nook gets their maps and directions too. Nokia gets Groupon in a daily deals partnership and GM gets cars to detect pedestrians + the funding news, our resource of the week and from UNTETHER.talks, Damien Patton of Banjo speaks his mind.

Episode 89

Recorded: August 5, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Barnes & Noble’s Nook gets Maps and Navigation courtesy of Skobbler (7:00)
2. Groupon partners with Nokia for real-time deals (14:40)
3. L’Oreal releases results of their TimeRazor & Duane Reade makeover campaign (18:58)
4. GM tests smartphone based pedestrian detection system (23:00)
5. CameraSync adds location-based uploads (28:20)

Featured Guest
UNTETHER.talks keynote clip: Damien Patton, CEO of Banjo talks Location: The Holy Grail of Relationships (34:25)

** for the complete keynote and 9 other, head to the digital version of UNTETHER.talks

Funding / M&A News
1. FiveStars gets $14M (40:35)
2. LevelUp closes $9 million from Deutsch Telecom (44:20)
3. Plink secures $3 million (48:30)

Resource of the Week
Little games, big business (53:00)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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