This Week in Location Based Marketing #87: What’s in a name?


Welcome to episode #87 of This Week in Location Based Marketing. On today’s episode, South Africa’s Instagram, Shopkick goes national with Macy’s, Skyhook saves batteries and PayPal acquires Card.IO. Plus stories from Totsy, Recce, Motribe and Geopon, our resource of the week and special guest Joe Gillespie – CEO of Zoove.

Episode 87

Recorded: July 22, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Westfield partners with Geopon (3:40)
2. Motribe labelled “South Africa’s Instagram” – and have 2 million downloads in 2 weeks to show for it (8:20)
3. Macy’s takes Shopkick nationwide with the help of Mood Media (12:25)
4. NCR gets into the iPad point of sale game with Silver (18:30)
5. Skyhook’s new SDK saves battery life to help ease the always on app drain (26:10)

Our sponsor spotlight this week
Adcentricity: The challenges around digital out of home media planning and buying. (33:45)

Featured Guest
Joe Gillespie, CEO of Zoove (38:45)

Funding / M&A News
1. PayPal acquires (45:50)
2. Totsy gets $18.5M (48:40)
3. Recce launches with $4M (52:50)

Resource of the Week
Mobile Users Don’t Want to Share Data (57:58)

Subscribe to TWiLBM
Audio feed | Video Feed

Can’t see the video? Click here

This episode is brought to you by:

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */