Welcome to episode #87 of This Week in Location Based Marketing. On today’s episode, South Africa’s Instagram, Shopkick goes national with Macy’s, Skyhook saves batteries and PayPal acquires Card.IO. Plus stories from Totsy, Recce, Motribe and Geopon, our resource of the week and special guest Joe Gillespie – CEO of Zoove.
1. Westfield partners with Geopon (3:40)
2. Motribe labelled “South Africa’s Instagram” – and have 2 million downloads in 2 weeks to show for it (8:20)
3. Macy’s takes Shopkick nationwide with the help of Mood Media (12:25)
4. NCR gets into the iPad point of sale game with Silver (18:30)
5. Skyhook’s new SDK saves battery life to help ease the always on app drain (26:10)
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