This Week in Location Based Marketing #86: Chocolate lovers rejoice

Welcome to episode #86 of This Week in Location Based Marketing. On today’s episode, Coke gets with Foursquare to save your parks, finally an app for chocolate lovers to get excited about plus stories about VISA, Liveshare, Microsoft, our resource of the week and special guest Caroline Hodge CMO of Loc-Aid.

Episode 86

Recorded: July 13, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. LiveShare texting platform launch (2:22)
2. Visa Europe partners with Telefonica Digital (5:35)
3. Coke goes deep with Foursquare to fund your…parks? (9:43)
4. Holition + Georg Jensen adding augmented reality to jewelry making (14:23)
5. Choco-locate makes chocolate lovers rejoice (17:37)

Our sponsor spotlight this week
Adcentricity: The challenges around digital out of home media planning and buying. (22:30)

Featured Guest
Caroline Hodge, Chief Marketing Officer Locaid (24:48)

Funding / M&A News
1. AdRoll brings in $15M (33:44)
2. Microsoft buys Perceptive Pixel (35:52)
3. PocketChange closes $5M from Google Ventures (39:16)

Resource of the Week
 Retailers Want To Go Local With Technology (43:30)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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