This Week in Location Based Marketing #74: Valuations are off the hook

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

In this episode: Banjo hits 1 million users, Mastercard launches their own daily deals service, Ditto is acquired by Groupon and Square’s insane valuation. Plus a special appearance by Jyri Engestrom of Ditto.

Episode 74

Recorded: April 22, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. AT&T partners with Digby for (3:48)
2. MojoStreet enhances India’s Cricket team the Deccan Chargers (6:58)
3. Banjo crosses over 1M users (10:15)
4. Mastercard is set to launch their own daily deals with Local Offer Network (17:58)
5. PizzaHut & Boston Market partner with FrontFlip (23:28)

Featured Guest
Ditto: With Jyri Engestrom, Founder (30:00)

Funding / M&A News
1. Groupon acquires Ditto (38:20)
2. Path raises $30M (42:00)
3. Square seeking $250M at $4B valuation (45:40)

Resource of the Week
Mapping Foursquare Data (50:25)

Related content

Ditto: Changing the dynamic from checking in to a location to stepping out of your house – with founder Jyri Engestrom

If Path is your social home, Britney Spears shouldn’t be in it

Where’s the Money? Episode #2: Is Path on the road to revenue?

From Desert Storm to NASCAR Chief Mechanic to founder and CEO of Banjo – with Damien Patton (Part 1)

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This episode is brought to you by:

Canada Post

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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