This Week in Location Based Marketing #72 – Consensual and contextual retail

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

In this episode: UrbanAirship stacks the deck for contextual notifications, Shopkick and ExxonMobil offer discounts on everything but gas, Foursquare enters the take out food fray + The Tap Lab and Skout raise some funds, Geosentric shudders its doors and special guest, Alberto Tretti of Glancee

Episode 72

Recorded: April 7, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. UrbanAirship partners with Meridian (6:00)
2. Voxeo launches location based services for voice apps (11:14)
3. Shopkick partners with ExxonMobil retail gas outlets (15:40)
4. Foursquare partners with Delivery.com (21:45)

Featured Guest
Glancee: With special guest Alberto Tretti, co-founder (29:00)

Funding / M&A News
1. Geosentric to sell all assets (43:00)
2. The Tap Lab raises $550K seed round (44:50)
3. Skout raises $22M (49:10)

Resource of the Week
58% American smartphone users use location-based apps, despite safety concerns (56:56)

Related content

Urban Airship: How developers can make more money from their mobile applications – with Scott Kveton, CEO and co-founder

How did Urban Airship grow revenue 600% in 1 year – with CEO Scott Kveton

The Tap Lab: How their first location-based game keeps players engaged for 25 minutes a day – with co-founder Dave Bisceglia

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This episode is brought to you by:

Canada Post

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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