This Week in Location Based Marketing #109: Will Facebook Nearby be the reason Apple buys Foursquare?

By on December 24, 2012
this week in location based marketing

Welcome to episode #109 of This Week in Location Based Marketing. On today’s show: News from Placecast, Facebook, Foursquare, Grokr, Sensewhere, Shopular, Chase Bank, UrbanCompass and Tapit Media. Plus Mommy Googles Santa Claus and special Guest Patrick Reynolds of Triton Digital. Oh, and Merry Christmas!

Episode 109

Recorded: December 21, 2012
Hosts: Rob Woodbridge & Asif Khan

 


Show highlights:

1. Placecast begins work with SocialVibe (4:40)
2. Facebook launches Nearby + impact on Foursquare + Apple and Foursquare partnering on Apple Maps for iOS (7:49)
3. Grokr launches as the “Google Now” for iOS (20:13)
4. Sensewhere launches Adwhere (25:00)
5. Shopular hits the street with insane pedigree but little innovation (29:13)

Featured Guest
Patrick Reynolds, Chief Strategic Office of Triton Digital. (37:19)

Funding / M&A News
1. Chase Bank acquires Bloomspot (43:49)
2. Urban Compass raises $8M (46:25)
3. Tapit Media closes $2.3M (51:35)

Resource of the Week
Infographic – I Saw Mommy Googling Santa Claus (55:16)

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About Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to schedule a 30-minute chat.