This Week in Location Based Marketing #108: Google’s brilliant map strategy + Christian Geissendoerfer of Yoose

By on December 17, 2012
this week in location based marketing

Welcome to episode #108 of This Week in Location Based Marketing. On today’s show: Can Bing perform as the underdog, what about the new Google Maps for iOS and we get to the Point on augmented reality. Plus funding news, our resource of the week and special guest Christian Geissendoerfer of Yoose.

Episode 108

Recorded: December 15, 2012
Hosts: Rob Woodbridge & Asif Khan

 


Show highlights:

1. Asif summarizes the Mobile Loco event in San Francisco (3:00)
2. Bing adds people and places to search results snapshot – takes on Google as the underdog (9:28)
3. Sina partners with AutoNavi for location-based ads (13:38)
4. Google launches Google Maps for iOS – brilliant or serendipitous success? (18:18)
5. TeliBrahma launches the “augmented reality” app, Point (23:55)
6. Komli partners with Yoose (28:27)

Featured Guest
Christian Geissendoerfer, founder of Yoose. (36:49)

Funding / M&A News
1. Farmigo closes $8M to bring farm fresh local (44:35)
2. Koozoo raises $2.5M + Localmind is acquired by AirBnB (48:25)
3. SpotHero brings in a cool $2.5M to help you reserve a parking spot (53:30)

Resource of the Week
Rich-Media Drives Mobile Ad Demand (56:50)

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About Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to schedule a 30-minute chat.
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