This Week in Location Based Marketing #106: Saudi men track their wives and mannequins track your shopping.

By on December 3, 2012
this week in location based marketing

Welcome to episode #106 of This Week in Location Based Marketing. On today’s show: Tracking your wife, profiling shoppers and the state of the group buying business + Special guest Terry Blake of Lemon Mobile

Episode 106

Recorded: November 30, 2012
Hosts: Rob Woodbridge & Asif Khan

 


Show highlights:

1. Summary of The LBMA augmented reality event in New York (1:15)
2. Where’s My Wife? Saudi government tracking wives (7:00)
3. Launch of Joingo targeting platform (12:15)
4. Almax mannequins track shoppers in stores (15:50)
5. FedEx launches mobile/location holiday campaign (22:10)
6. Is this the beginning of the end of group buying? (25:00)

Featured Guest
Terry Blake, head of business development EMEA for Lemon Mobile. (31:25)

Funding / M&A News
1. NCR acquires Retalix for $650M (41:20)
2. Google buys IncentiveTargeting (44:10)
3. AdNear raises $6.3M (47:10)

Resource of the Week
NFC and Marketing: Bridging the Gap whitepaper by Gauge Mobile (50:10)

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About Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to schedule a 30-minute chat.