This Week in Location Based Marketing #105: Make my blue jeans talk

Welcome to episode #105 of This Week in Location Based Marketing. On today’s show: Jeans that check-in for you, Esquire jumps the gap between magazine and digital and is Foursquare’s valuation too high. Plus news from GetGlue, a new Apple patent on location and a clip from the archives with Holger Luedorf, VP Mobile and International at Foursquare.

Episode 105

Recorded: November 23, 2012
Hosts: Rob Woodbridge & Asif Khan


Show highlights:

1. Replay Jeans launches Social Denim (making your blue jeans talk) (6:40)
2. Apples gets new geotagging patent (11:50)-
3. Esquire mobilizes print edition without QR codes using Netpage‘s technology (16:10)
4. Mall of America uses SMS for Black Friday parking lot resolution (22:50)
5. Google updates indoor maps for Black Friday with 10,000 additional locations (28:05)

Featured Guest
Holger Luedorf, VP Mobile and Internationalization at Foursquare talks about Foursquare’s revenue aspirations from an interview done in February of 2012. (32:35)

Funding / M&A News
1. Foursquare having challenges with valuation on latest funding round (38:40)
2. GetGlue Acquired by Viggle for $73M (44:20)
3. LoveThis (UK) gets 1.25M Euro (47:00)

Resource of the Week
Accenture Interactive Survey (49:44)

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Guys! Thanks for the shout on the MOA SMS Parking service via There is so much more to be done with SMS. 🙂

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