This Week in Location Based Marketing #103: Innovation from Pretzil, Spotbros and Blippar plus Alexis Rask of Shopkick

Welcome to episode #103 of This Week in Location Based Marketing. On today’s show: Do we need another coupon platform? Retailmenot thinks so. Product launches by SpotBros, Pretzil and Busbud PLUS Blippar shows us augmented reality’s potential, the greatest mobile payments info graphic ever and special guest Alexis Rask from Shopkick.

Episode 103

Recorded: November 9/10, 2012
Hosts: Rob Woodbridge & Asif Khan

 


Show highlights:
1. RetailMeNot launches a new mobile coupon platform (5:55)
2. Spotbros launches location-based communications + social network (10:38)
3. Pretzil helps mobile game discovery by using location (16:00)
4. Blippar uses US currency and augmented reality to campaign for Obama and Romney (20:02)
5. Google Now brings searching without searching to Android (27:31)
6. Busbud launches to help bus riders find schedules (32:40)

Featured Guest
Alexis Rask, VP & GM of Brand Partnerships for Shopkick on how Shopkick helps create loyalty for their customers through mobile (36:00)

Funding / M&A News
1. Qloo gets $1.4 million (45:30)
2. Bump Network raises $2.3M (50:02)

Resource of the Week
Mobile Payments Infographic (53:05)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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