This Week in Location Based Marketing #101: McDonalds, Square-eh? and the Stamped rant + special guest Ed Kaczmarek of Mondelez

Welcome to episode #101 of This Week in Location Based Marketing. On today’s show: McDonalds takes aim with Rovio’s Angry birds in China and Square makes its way north to Canada, eh! Plus news from Gigwalk, Yelp and Yahoo + special guest Ed Kaczmarek, Director of Innovation and Emerging Technology at Mondelez International.

Episode 101

Recorded: October 28, 2012
Hosts: Rob Woodbridge & Asif Khan

 


Show highlights:
1. Lavahound works with Adidas and the New York City Marathon (8:48)
2. Square starts its international expansion and finally comes to Canada (12:02)
3. McDonalds is on a location marketing roll in China (with Rovio) and Denmark (15:55)
4. Find My Friends app will send location based email alerts (23:38)
5. Boxtcode launches in Australia and Asif and I are mixed on it (26:12)

Featured Guest
Ed Kaczmarek Director of Innovation and Emerging Technology at Mondelez International (34:08)

Funding / M&A News
1. Gigwalk closes $6M (44:30)
2. Yelp buys their European competitor Qype for $50M (47:00)
3. Yahoo! acquires Stamped (49:30)

Resource of the Week
Scientists Decode How The Brain Senses Direction & Location (54:15)

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About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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