This Week in Location Based Marketing #100: Bytelight, Klash and the Green Giant + special guest Erica McClenney of Expion

Welcome to episode #100 of This Week in Location Based Marketing. On today’s show: We reflect on the first 100 shows. Innovation finally strikes with ByteLight, the Green Giant makes his augmented reality debut and we have stories from Placecast, Klash and Facedeals + a ton of acquisitions, our resource of the week from Ottawa-based Shopify and special guest Erica McClenney of Expion.

Episode 100

Recorded: October 21, 2012
Hosts: Rob Woodbridge & Asif Khan

 


Show highlights:
1. Facedeals: Check in with your face (5:46)
2. Bytelight makes light of indoor location (9:58)
3. Green Giant makes his augmented reality debut (15:40)
4. Placecast links deal offers to credit cards (18:55)
5. Klash, the mobile version of Jackass, launches (24:42)

Featured Guest
Erica McClenney, VP Client Services of Expion (32:50)

Funding / M&A News
1. Telnav acquires ThinkNear (43:20)
2. ESRI buys GeoLoqi (46:38)
3. Talkbits closes $2M (49:25)
4. Tagged acquires UrbanTag (53:35)

Resource of the Week
The rise of mobile commerce (57:30)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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