The Smartphone Network: 10 innovative ways the second screen is shaping the future of social

In this talk, Amber will take the audience on a journey into how the mobile phone and tablets are disrupting the traditional social network. While the early days of online communities saw members tethered to desks, this new generation is untethered, connected everywhere they go 24-7. The biggest challenge this presents to businesses is understanding how to reach out to these users and how to stay on top of where they’re going social next. As an observer and early adopter in this space, Amber will present key insights into how these latest mobile trends are redefining Zuckerberg’s social network and shaping a much more personal smartphone network with no signs of slowing down.

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Q&A with Amber Mac and Rob Woodbridge

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About the author

Rob Woodbridge

I’m Rob, the founder of UNTETHER.tv and I’ve spent 14 years immersed in the mobile and pervasive computing world. During this great time I’ve helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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