The power of mobile is not only the amount of information it can put in the user’s hand, but that only the contextually relevant information is provided, as needed. Slowly, but surely, the promise of mobile is breaking through and disrupting each industry.
Health care is one such industry in desperate need for disruptions, and not simply because of election-year politics. In the above clip from an UNTETHER.tv interview with Rob, PerfectServe President and CEO Terry Edwards lays out some simple math which describes the communications nightmare taking place in hospitals across North America: for a 500 bed hospital, nurses and physicians send on average 1200-1500 communications to doctors per day on the health and well-being of patients. The problem is not simply one of scale: the medical staff at such a hospital is broken into sub-groups, each with their own rules and processes for managing communication flow. Oftentimes, the responsibility of following the comms process (remember, these communications can literally mean life or death) is left to the individual staff members, or is handled offsite through call centers, allowing for both human error and communication breakdown.
Enter PerfectServe, a company that takes the varied communication workflows, codifies them, and presents the relavent communications as needed via a mobile application. PerfectServe acts as both a centralizing tool for hospital communications, while also filtering the information without the need for an intermediary, meaning that priority communications won’t get lost in the noise.
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