With millions of users and many more check-ins, location based marketing is upon us, but is that the best we can do? Location Based Marketing Association Founder, Asif R. Khan, will take us through the death of the check-in, and explore the emergence of a world where every person, place and thing will will be united by the power of geo, presenting advertisers new ways to engage consumers.
Asif Khan – Founder, LBMA
Dave Fleet – VP Digital, Edelman
John McCauley – Senior Director, Maple Leaf Sports and Entertainment
Moderator: Rob Woodbridge
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