The challenge of mobile customer engagement, with MTV, Coca-Cola, Turner + more

While it may be true that each brand is unique in its product and goals, it’s also clear that major brands face the same challenges when it comes to mobile customer engagement. At the MEF Americas conference in Miami, Florida, I had the opportunity to speak with the mobile leaders of some of today’s biggest brands on mobile customer engagement, and learned that the opportunities are finely balanced with as of yet unanswered questions. How do brands move beyond awareness and adoption to extend the value of a customer experience? How do brands deal with the logistical realities of mobile growth, scaling and geographical borders in a digital world? The mobile leaders below discuss, but make sure to post a comment and let us know what you think. Enjoy!

    Tom Daly, Director, Mobile & Search, Global Connections, Coca-Cola
    Joe Lalley, VP Digital Products, MTV
    John Orlando, EVP of WorldWide Marketing and Business Development, Sixth Sense Media
    Jeff Sawyer, VP Mobile & Connected Device Solutions, Turner

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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