How are traditional media companies are going to generate revenue from mobile?
The media industry is under siege. Print advertising – the backbone of the profits for so long – is diminishing in value and platforms like mobile are democratizing advertising at an incredible pace. How do these media companies transition their businesses? They have the audience, they have the content so now how do they remain relevant in this mobile world?
In this UNTETHER.talks keynote clip, Kunal Gupta, CEO of Polar Mobile, highlights 3 ways media companies are going to make money from leveraging mobile.
For the rest of this presentation head to the digital version of UNTETHER.talks here.