OnStar: Why the future of the automobile starts on the dashboard – with Steve Schwinke, Director of Advanced Technology

OnStar was founded in 1995, long before the mobile world took our pockets by storm. It is a service that pioneered some of the things we take for granted today. Now they have set their sites on mobile and the appification of the automobile.

Steve Schwinke, Director of Advanced Technology at OnStar opens up about the impact mobile is and will be having on the car experience and what this means for the industry.

This was recorded at the MEF Americas where UNTETHER.tv was the official North American media partner.

Enjoy!

Download the audio version

Click here if you can’t see the video

Listen to the audio version now: [audio: http://blip.tv/file/get/Untether-SteveSchwinke633.mp3]

About Steve Schwinke
Steve SchwinkeSteve Schwinke is responsible for the design and development of mobile apps, smart grid, new service innovation and hardware platforms.

Schwinke began his career with OnStar in February 1997 as a Hardware Manager where he was responsible for the design and development of the first factory installed OnStar system. In 2000 he was promoted to Director of System Operations responsible for end to end system performance and management of the wireless carrier relationships. In 2007 Steve was appointed Director of Service Line Management overseeing all the OnStar service offerings and roadmap for future services. His expertise is in the area of wireless communications, antennas and GPS systems.

Prior to arriving at OnStar, Schwinke worked at Ford Motor Company from 1991-1997. He holds a Masters Degree in Electrical Engineering from Santa Clara University and a BSEE from the University of Michigan Ann Arbor.

This episode is brought to you by:

Appcelerator
How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 25,000 apps at www.appcelerator.com

Macadamian
When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */