What can smaller retailers do to bring mobile into their business that doesn’t cost an arm and a leg to implement?
One of the great promises of mobile is the “leveling effect” – the ability to attract and retain customers through highly localized, highly social efforts (the SoLoMo movement if you will). Still, a considerable number of smaller retailers are not taking advantage of this platform to reach and service customers (new and old).
This short clip of a larger panel conversation from UNTETHER.talks talks specifics on what the smaller, time-challenged retailer can do to bring mobile into their business. On the panel is Adam Cooper from Canadian Tire, Kevin Lister of Moxery, Doug Stephens of Retail Prophet and Melody Adhami of Plastic Mobile.
The entire panel can be found here.
For the rest of this presentation head to the digital version of UNTETHER.talks here.
For additional UNTETHER.tv coverage of Doug Stephens and Melody Adhami you may like: