Mobile Holiday Coffee – Amazon phones, Facebook mobile ads + Sprint’s spectrum dance


The top mobile stories from the past 24 hours, served with cream and two sugars.

Forget the Facebook phone, survey finds consumers want an Amazon phone (via BGR)
Baird Equity recently surveyed 875 consumers and found that more than 40% of those polled said they were either “very interested” or “interested” in a smartphone from retail giant Amazon.

Facebook could generate $1.2B in mobile advertising in one year (via GigaOM)
Estimating an average usage of 12 hours per user per month and the assumption that Facebook will serve an ad every 20 seconds via its mobile sites or apps with a CPM model of 25 cents, MobileSquared believes Facebook could generate $653.7 million in revenues in the US over a 12-month period. You can hear our thoughts on the matter in the latest episode of “Where’s The Money?“.

For The Young, Smartphones No Longer A Luxury Item (via TechCrunch)
New data from Nielsen shows that smartphones are successfully penetrating the low-end income brackets thanks to lower price points.

Mobile Advertising Is The Baby Huey Of The Media World (And Apple Is Taking The Low Road) (via TechCrunch)
Huge and lumbering, but not mature, mobile analytics, measurement and targeting have not caught up to where online is, exactly when we’re hearing inventory volume is set to surpass online.

Applicasa Tries to Differentiate Itself in the Mobile “Backend-as-a-Service” Sector (via ReadWriteWeb)
Applicasa released a program this week it calls “Start-App.” The program is designed to give developers all the cloud functionality and content management system services for free until an app has 100,000 downloads.

What Yelp’s IPO means about the future of crowdsourced media (via GigaOM)
What’s interesting is how Yelp’s valuation compares it to other Internet companies and what it means for the future of media and publishing.

Clear(ly), it’s time to say bye-bye to buttons (via GigaOM)
As designers, we admire Clear’s UI, and we think it ties into some trends we’re watching here at Fjord (a digital service design agency). We’re betting that we will see more of this stripped down approach in the near future thanks to three big industry trends:

When will LTE stop sucking (your battery)? (via GigaOM)
Last week, GigaOM’s Kevin C. Tofel wrote about the many ways that LTE radios and networks are far power hungrier than their 3G predecessors. Now he takes a look at what’s being done about it.

The Spectrum Dance: Sprint Twice to the Altar, Twice Burned (via ReadWriteWeb)
If Sprint plans on growing to join Ma Bell and Big Red in the top tier, it will face the same challenges. To expand its footprint, Sprint has tied itself to one troubled company in Clearwire and then to another with LightSquared. Truly, Sprint is cursed when picking dance partners.

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Living and breathing the mobile industry.

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