m-Pulse Episode #11: Why ad networks can help developers make money + GSMA’s connected life, Apple’s NewsStand hits $70K per day and Banjo rocks our goblet

Welcome to our newest show – m-Pulse – the show that explores the most important ideas not getting their fair shake in other outlets, brings in depth interviews with the minds shaping the mobile industry and highlights some of the companies or products that have moved the industry forward.

We continue to bring focus to the developer challenges this time we look in on ad network Inneractive and how developers can generate revenue from these kinds of services. Itay Godot, VP Marketing of Inneractive helps us understand the opportunities that developers can capitalize on and how.

In our “big ideas” segment, Peggy highlights the key findings of GSMA’s report on the Connected Life: A USD4.5 trillion global impact in 2020 and Rob tackles the true value of Apple’s NewsStand that is generating $70,000 per day in sales.

Our Goblet of Rock goes out to iOS app Banjo.

Related UNTETHER.tv posts

From Desert Storm to NASCAR Chief Mechanic to founder and CEO of Banjo – with Damien Patton (Part 1)

Why success for Banjo means you shouldn’t need to take your phone out of your pocket – with founder Damien Patton (Part 2)

How Banjo decides when to turn on revenue and the perils of doing that too soon – with founder Damien Patton (Part 3)

Episode #11

Recorded: March 31, 2012
Hosts: Rob Woodbridge & Peggy Anne Salz

Download the audio version

Can’t see the video? Click here

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */