Mobile marketing is, on one hand, the greatest potential disruptor to the way businesses drive trafic and close sales and on the other hand the most confusing and hyped concept since the origines of e-commerce. How do you distill the necessary from the rest and focus on what really works?
Wen Tian, co-founder at SnapHop, helps us unclutter our thinking around how mobile marketing should fit into our business and leaves us with some very practical starting points to get moving in the right direction.
In this, the third and final segment, Wen gives us some tactical mobile marketing advice. Included is the fallacy of the mobile display ad, how attention plays a part in the way marketing works in mobile and what companies should be doing to have an impact on their business with mobile.
The first segment can be found here: How to move your business forward with mobile marketing – with SnapHop founder Wen Tian (Part 1)
The second segment can be found here: How SnapHop found a niche automating time consuming mobile marketing activities – with founder Wen Tian (Part 2)
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About Wen Tian
Wen has spent the majority of his career helping mobile carriers and media providers such as AT&T, Sprint, T-Mobile, Comcast, and Virgin Mobile operate more efficiently. As a graduate of Georgia Institute of Technology, he focused on Computer Science & Applied Biology. He is an entrepreneur, technology enthusiast, avid runner, and a fan of modernism.