How to effectively use mobile marketing to drive revenue for your business – with SnapHop founder Wen Tian (Part 3)

Mobile marketing is, on one hand, the greatest potential disruptor to the way businesses drive trafic and close sales and on the other hand the most confusing and hyped concept since the origines of e-commerce. How do you distill the necessary from the rest and focus on what really works?

Wen Tian, co-founder at SnapHop, helps us unclutter our thinking around how mobile marketing should fit into our business and leaves us with some very practical starting points to get moving in the right direction.

In this, the third and final segment, Wen gives us some tactical mobile marketing advice. Included is the fallacy of the mobile display ad, how attention plays a part in the way marketing works in mobile and what companies should be doing to have an impact on their business with mobile.

The first segment can be found here: How to move your business forward with mobile marketing – with SnapHop founder Wen Tian (Part 1)

The second segment can be found here: How SnapHop found a niche automating time consuming mobile marketing activities – with founder Wen Tian (Part 2)
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About Wen Tian
Wen Tian SnaphopWen has spent the majority of his career helping mobile carriers and media providers such as AT&T, Sprint, T-Mobile, Comcast, and Virgin Mobile operate more efficiently. As a graduate of Georgia Institute of Technology, he focused on Computer Science & Applied Biology. He is an entrepreneur, technology enthusiast, avid runner, and a fan of modernism.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Great interview, very informative. Unfortunately it seems like most folks are woefully behind in this area and won’t be catching up for years. But it’s good to be a pioneer. This definitely seems like it will be the best way to reach people, almost anywhere, anytime, with virtually any content, in tons of formats, going forward. What better way to build a brand, business, or company? Can’t think of any that are as direct, personal, and robust; you are delivering a customized, digital message, direct to people’s hand, and getting real-time feedback w/ analytics. Great job!

  • Thanks for the [email protected]:disqus  – you are right, the huge majority of companies aren’t thinking this way but there are some that get it and will be in a great place when this finally starts clicking. There does need to be a balance between getting your message into someone’s hand and not spamming them and abusing their trust. That is what I think we will struggle with for some time now. 

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