Mobile marketing is, on one hand, the greatest potential disruptor to the way businesses drive trafic and close sales and on the other hand the most confusing and hyped concept since the origines of e-commerce. How do you distill the necessary from the rest and focus on what really works?
Wen Tian, co-founder at SnapHop, helps us unclutter our thinking around how mobile marketing should fit into our business and leaves us with some very practical starting points to get moving in the right direction.
In this, the second segment, we dive into how Wen determined the business to get into, the product offering and advantages, how they plan on staying relevant and useful to their clients and how effective they’ve become to their clients. We also explore how they closed their first client, how they make money and how they decided on their customer mix (I love the fact we talk about their customer acquisition cost and expected revenue from each customer and how that decision is crucial to success.
The first segment can be found here: How to move your business forward with mobile marketing – with SnapHop founder Wen Tian (Part 1)
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About Wen Tian
Wen has spent the majority of his career helping mobile carriers and media providers such as AT&T, Sprint, T-Mobile, Comcast, and Virgin Mobile operate more efficiently. As a graduate of Georgia Institute of Technology, he focused on Computer Science & Applied Biology. He is an entrepreneur, technology enthusiast, avid runner, and a fan of modernism.