How Pressly landed the Toronto Star as their first marquee client – with CEO Jeff Brenner (Part 2)

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The print industry is in a transition period. While some look at what is happening as the end of the newspaper, others are more optimistic and sense a greater opportunity as newspapers and media around the globe re-invent themselves in the digital and mobile worlds.

Enter Pressly, a Toronto, Canada based company co-founded by Jeff Brenner. They are taking an HTML5-first approach to helping move some of these bastions of news bearing into the mobile and tablet world. Pressly has worked with news giants from around the world to move their products onto the tablet and is a Techcrunch Disrupt finalist.

In this segment, Jeff answers the question why are some of the largest brands in the world coming to Pressly, how they convince companies to abandon their previous efforts in building native applications to use their platform, how they landed the Toronto Star as their first marquee client, why using Flipboard is not a good brand decision and why build a web experience over a native app.

Part 1 of this episode can be found here: How Pressly is moving publishers into the tablet era – with CEO Jeff Brenner (Part 1)

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About Jeff Brenner
CEO of Pressly. Graduated from the Software Engineering and Management program at McMaster University and has 7 years of software development experience. Started Nulayer in 2007 with co-founder Peter Kieltyka, a company which has built several popular web and iOS apps, including Crowdreel.com and TheScore for iPhone app (named by Apple as one of the apps of the year in 2011).

Rob Woodbridge

Entrepreneur, business leader, UNTETHER.tv founder, tech junkie, mobile business advisor, baseball nut, Springsteen fan and father of 5-year old twin boys.

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