How MTV is thriving in a multi-screen, mobile-first world – with Joe Lalley, VP Digital Products
January 3, 2012 
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When it comes to media brands and engagement there isn’t anyone better at reaching their audience than MTV. Joe Lalley, VP Digital Products at MTV talks to us about their mobile strategy and how important it is to MTV’s content strategy, how MTV deals with the multiple screens their viewers consume content on these days and how MTV makes their content’s relevancy remain high between episodes.
This was recorded at the MEF Americas where UNTETHER.tv was the official North American media partner.
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About Joe Lalley
Joe Lalley is responsible for managing the mobile internet and SMS/MMS, subscription ringtone businesses amongst six Viacom Brands; MTV, VH1, CMT, Comedy Central, Spike and LOGO.
In this role, Joe is directly responsible for the oversight of each brand’s mobile internet sites including features and general product roadmap. In addition, Joe is responsible for developing and managing all text messaging campaigns including recurring content delivery and participation television through mobile.
Before joining the mobile group, Joe worked at within MTV Networks’ Digital Music team, managing product rollout and technical implementation.
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