How Foursquare drives foot trafic for merchants and their plans for monetization – with Holger Luedorf (Part 2)

If you are in the mobile business there is no doubt you’ve heard and probably used Foursquare. This is the company that has pioneered the “check-in economy” and many other products have followed suit to limited or no success – including early initiatives from GoWalla, Facebook and Google.

Now that Foursquare has over 15 million users who have checked in over 1.5 billion times around the globe they are augmenting their offering by bringing on new services around discovery and helping drive people to local businesses.

This is part two (see part 1 here) of a three part interview I did with Holger Luedorf, VP of Mobile and International at Foursquare. In this part, Holger and I go deeper into the way merchants use Foursquare to drive foot trafic, the Foursquare monetization strategy and international expansion and localization.


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About Holger Luedorf
Holger LuedorfHolger is VP of Mobile & International for foursquare. He has held positions in internet and mobile services since 1998. Before joining foursquare, Holger worked at Yahoo Mobile as a Senior Director of Strategic Partnerships, responsible for all of Yahoo’s strategic partnerships with global OEMs. Prior to Yahoo Mobile, Holger worked at T-Mobile International and Red Message. Holger holds a German Diplom in Business and Japanese from Hochschule Bremen and an MBA from Duke University’s Fuqua School of Business.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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