How do the Miami Dolphins use mobile to deepen the relationship with their fans in the stadium and out – with Tery Howard, CTO

How does mobile fit into the live professional sports world? If you are the Miami Dolphins, mobile is a key tenant for fan engagement – in fact, it should become “the fan concierge” at the game, in the parking lot and in the living, according to Tery Howard, Chief Technology Officer for the venerable Miami Dolphins.

How has a well-known brand like the Miami Dolphins brought mobile to their legions of fans and how do they see it impacting the in-game experience, the at-home experience and the on-couch experience, of football watching. In this great interview, Tery explains their strategy and even opens up about moving from a proprietary device to an app and the reasons why.

This was recorded at the MEF Americas where was the official North American media partner.


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About Tery Howard
Tery HowardTery Howard is entering her 13th season with the Miami Dolphins and Sun Life Stadium as Senior Vice President and Chief Information Officer. She joined the Dolphins after 15 years with Carnival Cruise Lines, where she gained experience managing all of Carnival’s shipboard technologies. As the CTO, Howard is responsible for managing and directing the technology initiatives and strategic direction of business operations at the Miami Dolphins and Sun Life Stadium. Her primary focus includes infrastructure, telecommunications, business systems and broadcast media, converging the technologies and services to position Sun Life Stadium and the Miami Dolphins at the forefront of the industry. Respected throughout the industry, Howard is frequently called upon to contribute to IT presentations, panel discussions and workshops. She earned a Bachelor of Science and a Masters in Business Administration from Florida International University (FIU).

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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