Facebook’s app store, Twitter’s mobile ads + foursquare kills the check-in


Your Friday Mobile Pint: the top mobile stories from the past 24 hours, good to the last drop.

Facebook’s New App Center Is Here: The Details (via TechCrunch)
It’ll be one central store for finding any app across web, iOS, Android, mobile web, etc. You’ll get app suggestions based on ratings and what your friends play, similar to previous recommendation features that Facebook has provided over the years. And, paid apps are also part of the deal.

Facebook Launches Simple Mobile Payments (via ReadWriteWeb)
The company has partnered with mobile operators in 30 countries to create a direct-to-carrier billing system for mobile Web apps available through Facebook. That includes all four major carriers in the United States (AT&T, Sprint, T-Mobile and Verizon) and the United Kingdom (02, Orange, T-Mobile, Three and Vodafone). The goal is to make it much easier to pay for in-app purchases.

Facebook’s Mobile Power: 83M People And 134M Clicks To iOS Apps In May, Plus Top Leaderboard Spots (via TechCrunch)
Meanwhile, seven of the top ten iOS apps and six of the top ten Android apps in May had some form of Facebook integration.

Facebook’s Dilemma With Native iOS Apps: Relevance or Revenues (via TechCrunch)
Over the last several months, Facebook has backtracked away from HTML5 because the technology just isn’t ready yet for many popular kinds of apps. It does work for lower-bandwidth applications like media and music, but there are too many latency issues for it to work with games. Then video and photo apps need to hook into the camera so they need to go native. What this means is that Facebook is forgoing short-term revenue opportunities in exchange for reach and relevance right now.

Why Facebook has won the mobile photo war (via GigaOM)
When the news broke this past weekend that picplz, a mobile photo sharing app and service, was shutting down, it was a rude reminder of the Darwinian nature of the mobile app landscape. And picplz isn’t going to be the only mobile photo app to vanish into the mists of time. The reason for their misfortunes is none other than Facebook.

Dennis Crowley On Reinventing Foursquare: De-Emphasizing Check-ins, Digging Into Data, Moving Toward Revenue (via TechCrunch)
The New York-based company finally unveiled the newest version of its popular location-based mobile app, Foursquare 5.0 — the iOS version of the app launched at midnight Eastern Time, and the Android version was pushed out several hours later. It’s a big overhaul for the now three-year-old Foursquare: The app was totally rebuilt from the top to bottom in a way that makes it both more simple and more fully-featured. Foursquare 5.0 is the company’s biggest and boldest step yet toward becoming a complete recommendation engine and standalone social network, a bid to move well beyond its reputation as a fun “check-in” app.

Foursquare Redesign: So What if the Check-In is Dead? (via PandoDaily)
Based on what I’ve read, heard, and learned from the company itself, they did it right. The redesign, which goes live today, includes the check-in as just one piece of its functionality. Foursquare is now a discovery engine, a deals vehicle, and a sharing machine all rolled into one. I’m sold. But whether this retooled version of Foursquare answers the question on everyone’s mind — can Foursquare become a sustainable, money-making business? — is another issue entirely.

Twitter CEO: some days, mobile ads outsell web ads (via GigaOM)
Bloomberg recently reported that sources told them Twitter expects to earn $1 billion in sales by 2014, a number closely tied to the comany’s mobile advertising success. Twitter’s advertising is integrated into user newsfeeds, in the form of promoted Tweets and hashtags paid for by advertisers, making it well-suited for mobile platforms.

Eventster Wants to Be Pandora for Events, Launches Local Discovery Apps (via BetaKit)
Startup Eventster, itself a pivot of San Jose-based social network Tackable, is launching today with a brand new iPad and iPhone app looking to be a social recommendation engine for events in specific cities. So why would Eventster try where others have found the market inhospitable? Because, according to co-founder Luke Stangel, events are far and away the things users find most interesting when checking out a locale or neighborhood.

Has Apple come up with a less creepy way of tracking app use? (via GigaOM)
Apple may be working a system to replace UDID tracking across iOS apps. The Wall Street Journal says a new tool for helping third-party app makers track the behavior of their customers could be rolled out “in the next few weeks.”

Camera+ Turned Down Acquisitions From Adobe, Google, Twitter; Also Says “F*ck The VCs” (via TechCrunch)
The startup has also apparently had plenty of interest from VCs and was recently close to the finalizing its first round of financing. However, the team decided against closing the round, founder John Casasanta says, because they “didn’t like the direction the investors were trying to push us in,” and instead chose to remain independent.

Google hopes AdWords + AdMob can solve the mobile monetization gap (via GigaOM)
There’s no guarantee that this will solve the mobile monetization problem, but it should make it much easier for certain advertisers to give mobile a try, providing them access to more than 350 million mobile devices in AdMob’s network. And for AdWords advertisers who stick with mobile, they can manage all of their campaigns from one interface. This is big news for mobile developers and publishers, many of whom are still struggling to make big money from mobile.

About the author

Douglas Soltys

Douglas is the former Editor-In-Chief of Inside BlackBerry, BlackBerry Cool, and QuicklyBored, which he launched as a mobile gaming industry site. His knowledge of mobile and social media led him to a job at RIM (BlackBerry), where he got to travel the world and do lots of cool things. He is often left-handed, but rarely sinister.

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