Daily Mobile Minute #91: Why you DON’T want your customer to buy on the first use

Localytics, a mobile analytics firm, shows us exactly why customer engagement is so important when it comes to the fleeting attention span of a mobile app user. Get them hooked before you take a dime. Ryan Kim over at GigaOm breaks the numbers down for us very well here: Devs: Want more in-app sales? Build loyalty first




About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • I purchase a lot of apps for my PlayBook and I would have to say I only use about 2 or 3 of them every day. I play some of the games or have some of the apps “just in case” I am curious if most apps are designed to be throw away, Play it, beat it, delete it!

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