Daily Mobile Minute #90: How to lose customers and alienate early adopters

When an app becomes part of a routine the worst thing that can happen is it consistently fails. Once is ok, twice, perhaps, but to not be able to use it for a couple of days is not acceptable – even in the emerging app market. I may only be talking about gym app GAIN Fitness, but don’t let this happen to you. Launch and iterate, sure, but be ready for your customers and don’t don’t don’t fail them because there are 1000’s of other companies out there who will gladly welcome them.




About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Hey Rob, Nick of GAIN here. Thanks for highlighting this issue. It looks like the syncing error was caused by having built and saved 90+ workouts on the phone. We heard you’ve got it working again, and we’re looking to add a flag to other users to delete some workouts if they create so many. We’ve re-architected things significantly for our next major app launch – v3.0. So this should no longer be a pitfall when we launch 3.0 in a few weeks.

  • Anne

    Yes, I agree with you.  I wish the app worked properly.

    I loved the feature that allowed the workouts to be synced with my RunKeeper app.  That also stopped working.

    I don’t have 90+workouts on my phone and my GAIN Fitness still works.  Just doesn’t sync with RunKeeper.

  • Thanks for your help Nick. Up and running again. Great support!

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