Daily Mobile Minute #100: Super Bowl XLVI was a great test for mobile engagement

The Super Bowl is over and, by all accounts, mobile engagement was as much a part of the game as the advertisers. Now the challenge lies in converting the advertising effort into real revenue, tapping the true value of mobile as the first screen. Will we see that next year or more of the same? My hope is we start seeing the true value of this great medium.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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