Daily Mobile Minute #100: Super Bowl XLVI was a great test for mobile engagement
February 6, 2012 
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The Super Bowl is over and, by all accounts, mobile engagement was as much a part of the game as the advertisers. Now the challenge lies in converting the advertising effort into real revenue, tapping the true value of mobile as the first screen. Will we see that next year or more of the same? My hope is we start seeing the true value of this great medium.
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