Big Data, Small Screen: Location-Based Services 2.0 – with Kevin Foreman of INRIX

The first computers were the size of a room, required the power of several PCs, and held only a fraction of the data that we can now access from our pocket-sized mobile devices.  In the intervening years, computers have grown ever smaller, while our thirst for more relevant information, faster, has only increased.  Where once it was unfathomable that any one machine could hold billions of points of data, today it can literally fit in the palm of your hand, personalized exactly for you—and capacity is only increasing.  Smartphones and tablets have enabled us to step away from the computer and take huge amounts of data wherever we go: big data on some of the world’s smallest screens.  Today, we can access robust information whenever we want it, and we can do it at impressive speeds. 

One of the most impressive examples of this comes in the form of location-based services.  Map and navigation apps on your phone can show you almost exactly where you are, with sufficient detail to help you locate nearby dining options, public transit directions, and more.  Leading traffic intelligence platform INRIX crowd-sources data from the world’s largest driving community of 100 million drivers to deliver real-time traffic insights and traffic forecasts that help consumers never be late, saving them valuable time and money on fuel in the process.   Kevin Foreman, VP of Mobile Applications at INRIX, will share important insights on how mobile devices have made big data more portable, and how big data has increasingly taken location-based services to the next level, making them more precise and therefore more useful to consumers.

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About Kevin Foreman
Kevin Foreman INRIX

Kevin leads INRIX’s applications business and the development of breakthrough traffic powered driver services for mobile navigation. Whether through the company’s award-winning INRIX Traffic app or its real-time traffic powered applications for companies like Ford, Kevin’s team leads INRIX’s efforts to help consumers avoid traffic and frustration by never needing to be late again.

Prior to INRIX, Foreman was CEO of Point Inside, Inc, the leading developer of indoor mapping and navigation mobile applications. Point Inside’s free iPhone and Android apps provide consumers with indoor smart maps of hundreds of malls & airports enabling users to instantly locate 250,000+ stores, restrooms, elevators and other guest services. Foreman was also the CEO of Bevy, Inc. a leading social shopping Facebook application developer and is today considered an industry expert in helping businesses with their social media strategies.

Previously, Kevin spent nearly a decade at RealNetworks in various mobile and product development roles. Most notable of his accomplishments was creating a community of open source and commercial source developers building a cross platform media platform – Helix.

Kevin holds a Bachelor of Commerce degree from the University of Calgary and an MBA from the Harvard Business School.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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