Yobongo: Rethinking the way mobile group messaging should done – With Caleb Elston, co-founder and CEO

Group messaging is having a resurgence because of mobile and there are a number of pretty incredible companies that are redefining this left-for-dead industry – one of them was even recently acquired by Facebook.

I caught up with Caleb Elston, co-founder and CEO of a brand new mobile group messaging company called Yobongo and what ensued was 1 full hour of learning, listening and more learning. Caleb left another pioneering startup called Justin.tv to follow his passion and the sniff of opportunity to co-found this latest venture.

We cover everything we can in an hour: Why group messaging. What sets his product apart from the others. How he determined his product offering, his market and the product launch feature set. Sit back and listen to someone who you will quickly see is as astute as he is determined.

The is an epic interview.


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About Caleb Elston

Caleb Elston
Caleb Elston is an entrepreneur currently working on the stealth mobile sharing startup Yobongo. Previously, he was the VP of Product at Justin.tv.

This episode is brought to you by:
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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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