Why there is much more to be done to make sure mobile advertising does its job — With Olive Media President Simon Jennings
UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto.
The future of mobile advertising is not at stake as we muddle our way through its first stage of life says Simon Jennings, President of Olive Media – we will have a few other phases as the industry matures but make no mistake, it is maturing much faster than anything that has come before it.
One of the things that struck me about Simon – even in 6 short minutes – is his realistic, honest approach to the craft of mobile advertising. He admits that he doesn’t see a clear path but is enthusiastic about the conversation swirling around mobile.
We agree on a few things – including the fact that mobile advertising is NOT just throwing up a banner ad formated for a small screen – but I do disagree with his first statement that he views mobile as an extension to the web but I’ll let it go.
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About Simon Jennings
For over 10 years Simon has played a key leadership role in helping to shape the Canadian Internet advertising and marketing industry through his volunteer work with industry associations such as the Internet Advertising Bureau of Canada (IAB Canada), Advertising Club of Toronto, and Association of Internet Marketing and Sales (AIMS). His career has included five years at Yahoo! Canada as National Sales Director. Prior to joining Yahoo! Canada, he spent five years at DoubleClick Canada, leading the media sales business as National Sales Director. Jennings also developed and launched ClickThrough Interactive, Canada’s first online advertising network in the early 1990s.