How important is the download? According to Michael Oiknine, co-founder and CEO of Apsalar, not as important as understanding how people use your application (analyze), how to optimize the experience for deeper engagement or reengagement and what would motivate them to buy from you (monetize).
This session taught me a few things (as they all do) around the next next way of thinking about mobile application development and strategy. If you think the download is THE metric you should measure, Michael pushes us through that thinking barrier and offers great insight into the things you need to be considering to make your app sell.
Listen to the audio version now: [audio: http://blip.tv/file/get/Untether-Apsalar805.mp3]
Be sure to subscribe to iTunes to be notified on all future episodes (they are free for the first week!): Audio or Video
About Michael Oiknine
Michael is a tried and true entrepreneur with over 15 years experience crafting and selling companies. As the co-founder and COO of Kefta, Inc., a SaaS provider of online behavioral targeting solutions, Michael was instrumental in growing and shaping the business before its acquisition by Acxiom.
After earning his MBA from Harvard to complement his MS in Engineering from École Centrale Lyon in France, Michael was the managing director of GiSMo, a mobile payment startup owned by Millicom International Cellular and a consultant with Altis, a consulting firm now owned by Cap Gemini Ernst & Young in Paris, France. Reach him at email@example.com
This episode is brought to you by:
How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 25,000 apps at www.appcelerator.com
When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.