Why earning over $300,000 with one app wasn’t enough to keep Ken Seto in that business

There is a first time for everything – and this time around it is the first time I’ve had someone on the show for a third time. Ken Seto is the first to crack the trifecta and his story is worth it.

My first interview with Ken was in April of 2010 right around the launch of the iPad and his first app, iMockup. I then sat down with him again briefly in October of 2010 during mobile innovation week. Since that day, quite a bit has changed and that’s what makes this episode so interesting.

This is the story of Ken’s shift in focus from productivity apps with his company, EndLoop, to creating a location-based mobile game entitled “Please Stay Calm” while being incubated in Montreal and launching his new company, Massive Damage. Confused? Well, sit back and watch as Ken explains the serious change of focus (EndLoop is still active and has a new CEO), why even generating over $300,000 in revenue from one app wasn’t enough to convince him that he was in the right business and why location gaming is where he is focusing.

This, plus a bunch of metrics about in-game engagement and Ken’s candour, make it a worthwhile triple crown.

Enjoy!

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About Ken Seto

Ken Seto

Founder of @Massive_Damage & @EndloopStudios. Building @PleaseStayCalm, a location based game. I also tweet about Apple, music, games, food, wine & movies.


This episode is brought to you by:

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Congrats on the Angel [email protected]:twitter interesting interview to watch [email protected]:[email protected]:twitter 

  • Pingback: This Week in Location Based Marketing – Episode 45: HopStop patents your route and the Swedish postal service delivers a game | UNTETHER.tv - Casual Conversations with Mobile Industry Rock Stars()

  • $8 per user is quite nice. I’d like to see how that changes over the long haul.

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