There is a first time for everything – and this time around it is the first time I’ve had someone on the show for a third time. Ken Seto is the first to crack the trifecta and his story is worth it.
My first interview with Ken was in April of 2010 right around the launch of the iPad and his first app, iMockup. I then sat down with him again briefly in October of 2010 during mobile innovation week. Since that day, quite a bit has changed and that’s what makes this episode so interesting.
This is the story of Ken’s shift in focus from productivity apps with his company, EndLoop, to creating a location-based mobile game entitled “Please Stay Calm” while being incubated in Montreal and launching his new company, Massive Damage. Confused? Well, sit back and watch as Ken explains the serious change of focus (EndLoop is still active and has a new CEO), why even generating over $300,000 in revenue from one app wasn’t enough to convince him that he was in the right business and why location gaming is where he is focusing.
This, plus a bunch of metrics about in-game engagement and Ken’s candour, make it a worthwhile triple crown.
Listen to the audio version now: [audio: http://blip.tv/file/get/Untether-MassiveDamage386.mp3]
About Ken Seto
Founder of @Massive_Damage & @EndloopStudios. Building @PleaseStayCalm, a location based game. I also tweet about Apple, music, games, food, wine & movies.
This episode is brought to you by:
How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 25,000 apps at www.appcelerator.com
When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.