What is the hyper local app economy – with Marco Argenti of Nokia

What is the difference between the app economy and an app ecosystem and why does it matter to developers? Marco Argenti, SVP, Developer & Marketplace for Nokia talks to us about the thick and prosperous long tail that is beyond the international mobile blockbuster apps and why the real value is around hyper local app economies.

This was recorded at the MEF Americas where UNTETHER.tv was the official North American media partner.


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About Marco Argenti
Marco ArgentiMarco Argenti is a consumer technology industry veteran with more than 20 years’ experience and currently serves as Senior Vice President, Developer & Marketplace for Nokia. Argenti is globally responsible for support and growth of Nokia’s developer community and broader ecosystem across the entire product portfolio. In this role, Argenti also provides the strategy, delivery and support for Nokia’s on-device application marketplace.

Argenti is a frequent speaker at industry conferences in Europe and North America and in 2008, 2009 and 2010 was named by Mobile Entertainment Magazine as one of the top 50 Mobile Entertainment industry leaders worldwide.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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