Übermind: How ignoring mobile in your company will become an existential threat – with co-founder Shehryar Khan

How do you grow a company in the mobile services space to 100+ employees organically? That’s what I invited Shehryar Khan, co-founder and CEO of Übermind, on to UNTETHER.tv to find out. His is a company that started during the Internet bubble bust and exploded in the last few years as their expertise in mobile became more and more recognized.

How does a company land top-tier brands like Target, MasterCard and Madison Square Gardens and then work with them to succeed in mobile? We dive into the methodology Übermind uses to help these companies – and many more – build their all-important mobile strategy.

We also take a look at the industry itself – big trends moving it forward, companies/platforms that will become major cogs in the mobile space (and some that will fall off as a result) – and dive into why there is no such thing as a cookie-cutter mobile initiative and no shortcuts with such an important piece of the business puzzle.

Shehryar shares his mobile philosophy, his process and his vision for this great industry with a candor that is welcomed.

Enjoy!

Download the audio version

Click here if you can’t see the video

Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-ubermind884.mp3]

About Shehryar Khan

Shehryar Khan
Shehryar Khan is the Founder and CEO of Übermind, a digital agency focused on mobile media and emerging technologies. Based in Seattle, Übermind creates award-winning strategies and experiences across mobile and web platforms for brands by delivering a unique blend of unmatched development expertise combined with elegant creative design. Übermind’s clients include Apple, Getty Images, and REI.

Under Shehryar’s leadership, Übermind has emerged as one of the world’s leading mobile agencies with a portfolio of award winning apps. Prior to founding Übermind, Shehryar worked at Platinum Technology and Computer Associates developing enterprise solutions around the same technologies that now power the iOS platform and much of the iTunes Music Store.

This episode is brought to you by:

Appcelerator
How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 13,000 apps at www.appcelerator.com

Macadamian
When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.

Pontiflex
Pontiflex powers a new category of mobile advertising called signup ads. So you’ve taken some of the advice that has come from UNTETHER.tv guests, built an app and now you are turning your attention to generating some hard earned revenue. Then you should be looking at Pontiflex AppLeads. Some of your peers who are using AppLeads are earning CPMs 100X the industry average. You can run signup ads from top brands and it won’t take your precious users out of your app.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Another great interview Rob! I totally agree with Shehryar’s perspective on successful mobile experiences being the outcome of the unification of creativity and technology … very elegantly stated!

/* ]]> */