Two Guys on Mobile – Episode 24: RIM announces 5 new devices, Instagram hits 7 million users and developers look inward for additional revenue

Episode 24

recorded August 8 2011
Running time: 42 minutes

Welcome to Two Guys on Mobile. A weekly web show that focuses on the key stories that are driving our industry. Your hosts are Jeff Bacon and Rob Woodbridge – two mobile industry veterans who bring insight, perspective and expertise to the show each and every week.

Hosts:
Rob Woodbridge
Jeff Bacon

This week:

Story No. 1
RIM made some big product announcements recently – and did it in Canada for the first time in recent memory – and we dive into the impact of these 5 products on their market share and company perception. Is this the start of a more aggressive company reflective of the new realities of their situation or is it expunging the last vestiges of the old RIM as we all wait for the new QNX-powered devices in 2012?

Story No. 2
Are we in a mobile bubble? I’m not sure we answer that question but we jump into the recent announcement from mobile app developer Instagram about the 7 million users, 150 million photo uploads and no inkling of a revenue model approach they are taking. Is this customer hoarding? When do they turn on the revenue? Does this lead to the perception of a bubble?

Story No. 3
This is something that shouldn’t surprise anyone in business today – developers are trying to engage more with existing customers for additional revenue as detailed in the latest IDC/Appcelerator report found here. Is this a sound strategy? We think so and here’s why.

All this and much much more – with a few detours of course.

Download the audio version

Can’t see the video? Click here

Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-TGoMEpisode24267.mp3]

This episode is brought to you by:

Appcelerator
How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 25,000 apps at www.appcelerator.com

Macadamian
When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.

Pontiflex AppLeads
Pontiflex AppLeads powers a new category of mobile advertising called signup ads. So you’ve taken some of the advice that has come from UNTETHER.tv guests, built an app and now you are turning your attention to generating some hard earned revenue. Then you should be looking at Pontiflex AppLeads. Some of your peers who are using AppLeads are earning CPMs 100X the industry average. You can run signup ads from top brands and it won’t take your precious users out of your app.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

/* ]]> */