Two Guys on Mobile – Episode 20: The camera is the killer app, Shazam FTW and do we need NFC?

Episode 20

recorded June 26 2011
Running time: 53 minutes

Welcome to Two Guys on Mobile. A weekly web show that focuses on the key stories that are driving our industry. Your hosts are Jeff Bacon and Rob Woodbridge – two mobile industry veterans who bring insight, perspective and expertise to the show each and every week.

Rob Woodbridge
Jeff Bacon

This week:

Story No. 1
And the killer app on phones is…the camera! We explore the many reasons why the unsung hero of every device out there is the camera – from taking snaps of your credit card with, to Flickr’s recent announcement of the dominance of the iPhone, to facial recognition, Google Goggles, augmented reality and much more. Who knew cameras were so cool?

Story No. 2
Shazam just closed a $32 million round of financing so, of course, we dive right into the fray to discuss what the audio recognition software industry means to you, brands, advertisers and the impact it will have on media, television and the connected consumer.

Story No. 3
NFC is everywhere – well, is talked about everywhere – but is this a technology that will revolutionize the way we work, play and pay or will if flame out like the promise of RFID? All we know is that there are lots of people doing things without the use of NFC including companies like who use WiFi to rent cars. Intrigued? Well listen on.

All this and much much more – with a few detours of course.

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This episode of 2 Guys on Mobile is brought to you by:

Pontiflex AppLeads
Pontiflex powers a new category of mobile advertising called signup ads. So you’ve taken some of the advice that has come from guests, built an app and now you are turning your attention to generating some hard earned revenue. Then you should be looking at Pontiflex AppLeads. Some of your peers who are using AppLeads are earning CPMs 100X the industry average. You can run signup ads from top brands and it won’t take your precious users out of your app.

About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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