Tracks: How to make sure your product launch is the beginning and not the goal – with founder Vic Singh

Mobile photo sharing applications have emerged and has now become a very competitive and highly contested space. So what does it take to rise above the competition when, seemingly, there is a new entrant every week?

I originally invited Vic Singh, founder of Tracks – a social photo application, on to to discuss his company’s recent launch at TechCrunch Disrupt but the conversation quickly centered around the evolution of the product – a glimpse into product development in a highly competitive and shifting industry.

Vic is very candid as he discusses his development process, the painful decision to rethink the product and then rebuild, the deep customer feedback integration into their development process, working with a small team to get things done and, finally, the launch of the company at TechCrunch Disrupt.

This is an episode chalk full of behind the scenes startup goo that you can’t find anywhere else and Vic was as candid during this process as anyone I’ve spoken with before.

If you are in this startup world, this will hit home. If you are thinking of or are starting something right now, this is a must watch to see what you are getting into.


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About Vic Singh

Tim McLaughlin
Vic Singh is a Founding General Partner with ENIAC Ventures. He has over 12 years of experience as an entrepreneur, operator and investor in software startups. Vic is currently Founder and CEO of Tracks, a mobile startup. Vic also Co-Founded NearVerse, a venture backed mobile technology startup building a rich media delivery platform for smartphones. Previously, Vic was a venture capitalist with RRE Ventures, a VC firm with $850MM under management where he focused on investments in consumer internet and mobile. He led the firm’s investment in Adaptive Blue (social network for entertainment) and helped close several deals including Flipswap (mobile resell), M-Via (mobile remittance), GoMobo (mobile payments), Payfone (mobile payments) and Tendril (mobile smart grid). Vic has advised numerous startups on product and marketing strategy including Hopstop, Exergen, Organic Motion, Remote Reality and Big Bang Entertainment. Vic began his career as a technology consultant implementing software solutions for major corporations including Bose, MetLife, LG, Sara Lee and Unilever. Vic holds an MBA from Columbia Business School where he was a Robert Toigo Foundation Fellow, an InSITE Fellow and Co-President of the Venture Capital and Private Equity Club. He earned a BSE in Mechanical Engineering with minors in Economics and Mathematics from the University of Pennsylvania where he was awarded the National Science Foundation Fellowship.

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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