Mobile photo sharing applications have emerged and has now become a very competitive and highly contested space. So what does it take to rise above the competition when, seemingly, there is a new entrant every week?
I originally invited Vic Singh, founder of Tracks – a social photo application, on to UNTETHER.tv to discuss his company’s recent launch at TechCrunch Disrupt but the conversation quickly centered around the evolution of the product – a glimpse into product development in a highly competitive and shifting industry.
Vic is very candid as he discusses his development process, the painful decision to rethink the product and then rebuild, the deep customer feedback integration into their development process, working with a small team to get things done and, finally, the launch of the company at TechCrunch Disrupt.
This is an episode chalk full of behind the scenes startup goo that you can’t find anywhere else and Vic was as candid during this process as anyone I’ve spoken with before.
If you are in this startup world, this will hit home. If you are thinking of or are starting something right now, this is a must watch to see what you are getting into.
Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-Tracks365.mp3]
About Vic Singh
Vic Singh is a Founding General Partner with ENIAC Ventures. He has over 12 years of experience as an entrepreneur, operator and investor in software startups. Vic is currently Founder and CEO of Tracks, a mobile startup. Vic also Co-Founded NearVerse, a venture backed mobile technology startup building a rich media delivery platform for smartphones. Previously, Vic was a venture capitalist with RRE Ventures, a VC firm with $850MM under management where he focused on investments in consumer internet and mobile. He led the firm’s investment in Adaptive Blue (social network for entertainment) and helped close several deals including Flipswap (mobile resell), M-Via (mobile remittance), GoMobo (mobile payments), Payfone (mobile payments) and Tendril (mobile smart grid). Vic has advised numerous startups on product and marketing strategy including Hopstop, Exergen, Organic Motion, Remote Reality and Big Bang Entertainment. Vic began his career as a technology consultant implementing software solutions for major corporations including Bose, MetLife, LG, Sara Lee and Unilever. Vic holds an MBA from Columbia Business School where he was a Robert Toigo Foundation Fellow, an InSITE Fellow and Co-President of the Venture Capital and Private Equity Club. He earned a BSE in Mechanical Engineering with minors in Economics and Mathematics from the University of Pennsylvania where he was awarded the National Science Foundation Fellowship.
This episode is brought to you by:
How do you build native cross-platform mobile applications quickly without having to rewrite code and hire consultants at a huge cost? Titanium from Appcelerator. Called the “easy button” for mobile development it allows you to focus more on what is important – getting product out the door. Join the more than 1.5 million active developers who have created over 13,000 apps at www.appcelerator.com
When my company needed to develop a key mobile product, one that I was counting on as a new source of revenue I knew exactly who to turn to – Macadamian. They delivered on time, with incredible attention to detail and I was able to get product into customers hands faster than I thought possible. I’ve personally known them for 10 years and they do make great products even better.
Pontiflex powers a new category of mobile advertising called signup ads. So you’ve taken some of the advice that has come from UNTETHER.tv guests, built an app and now you are turning your attention to generating some hard earned revenue. Then you should be looking at Pontiflex AppLeads. Some of your peers who are using AppLeads are earning CPMs 100X the industry average. You can run signup ads from top brands and it won’t take your precious users out of your app.