recorded January 2, 2011
Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.
1. Where Inc. awarded the mother of all geo-fencing patents
2. CBS Outdoor + Location Labs
CBS Outdoor press release
Why Location Labs and CBS Outdoor Should Be Applauded: By David Weinfeld
3. GoWalla teams with the Sundance Film Festival
4. New Year’s Eve super rocking checkin party featuring Foursquare + Bravo, SCVNGR + American Eagle and Facebook Places.
Resource of the Week
Results are out for the first Location-based marketing survey by Wayne Sutton and The LBMA. Check out the full report at TheLBMA.com
Tool of the Week
CheckPoints is The App That Pays You Back™ for checking out products at over a million stores. Going grocery shopping? Hanging out at the book store? Picking up a prescription? Collect points and unlock exclusive content in stores by checking in and scanning featured products. Then redeem your points instantly for rewards like gift cards, airline miles, and gadgets – even charitable donations!
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Listen to the audio version now: [audio:http://blip.tv/file/get/Untether-TWiLBMEpisode6364.mp3]