This Week in Location Based Marketing – Episode 56: PayPal moves into coupons, KLM’s social seating + LocalMind’s Lenny Rachitsky
December 19, 2011 
0 Comments
Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.
In this episode we discuss PayPal getting into the mobile coupon market, TelNav diving into mobile browser based GPS, KLM’s social seating experiment and Lenny Rachitsky of LocalMind.
Episode 56
Recorded: December 18, 2011
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. DMTI releases LocationHub update
2. PayPal to enter mobile coupon market
3. TelNav to launch mobile browser GPS built with HTML5
4. NBC parters with Foursquare for 2012 campaign
5. KLM’s Social Seating
Product of the Week
LocalMind: With special guest Lenny Rachitsky
Funding News
1. TaskRabbit gets $17.8M
2. PartyEarth gets $4M
3. Groupon co-founders invest $1M in Belly
4. PlaceIQ raises $4.2M
Resource of the Week
MarketingSherpa: 6 location-based email marketing tactics
Subscribe to TWiLBM: Audio feed | Video Feed
Can’t see the video? Click here
Listen to the audio version now:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
 |
|
