This Week in Location Based Marketing – Episode 54: Goodbye Gowalla, Nokia & Google start mapping inside buildings + Dan Gilmartin of Where

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

In this episode we discuss the long death of Gowalla, Google and Nokia getting into indoor mapping plus a little Foursquare, HelloWallet, Calvin Klein + Shazam, McDonalds + LivingSocial and Dan Gilmartin of

Episode 54

Recorded: December 4, 2011
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Gowalla to be acquired by Facebook
2. Nokia & Google get into indoor mapping and location
3. Foursquare lets readers tag locations for future reference
4. HelloWallet becomes your fiscal conscience on a mobile
5. Calvin Klein partners with Shazam to offer music-based location incentives
6. McDonald’s taps LivingSocial for Big Mac promotion

Product of the Week
Where: With special guest Dan Gilmartin

Funding News
1. Facebook talks IPO & buys Gowalla
2. EA acquires KlickNation

Resource of the Week
Accessible location based services

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About the author

Rob Woodbridge

I'm Rob, the founder of and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Krulwich

    But guess who owns a patent in using Bluetooth for indoor positioning? Google! 

  • Wow! Nice get @f35ff4e35068fae87cf80c3d8931d394:disqus 

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