This Week in Location Based Marketing – Episode 52: Yowza! gets your kids fit, SCVNGR does Downy in Vegas and VenueLabs drops by to say hi

Episode 52

recorded November 20, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week:

Show highlights:
1. Souq.com launches first location based classified app in the Middle East (4:00)
2. Yowza helps fight childhood obesity with MyGym (6:12)
3. P&G partners with SCVNGR in vegas to launch Downy Unstoppables (11:00)
4. Bacardi works with Wetherspoon pubs to bring students to their pubs (with a conversion rate of 40%) (17:04)
5. Ortsbo (and Gene Simmons) launches Kowango (20:40)

Product of the Week
VenueLabs: With special guest Neil Crist (26:49)

Funding News
1. Meridian raises $1M (39:08)
2. Yelp files for $100M IPO (40:32)
3. Apple acquires C3 technologies for 3D mapping (46:00)

Resource of the Week
Virtual Goods and Mobile Gaming marketing growing (52:45)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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