This Week in Location Based Marketing – Episode 50: Square gives voice to mcommerce, Oink snorts, Groupon surges and UrbanAirship lands SimpleGeo

Episode 50

recorded November 6, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week:

Show highlights:
1. CSR enhances indoor and outdoor location (start 4:49)
2. Square adds payment with voice through CardCase (start 8:40)
3. Kevin Rose’s mobile app company, Milk, launches Oink (start 16:26)
4. deCarta partners with ZTE Mobile to bring location (start 20:50)
5. InStream offers targeted ads through eReceipts (start 25:36)

Funding News
1. UrbanAirship gets SimpleGeo (start 30:00)
2. ReachLocal kills Bizzy (start 33:18)
3. Groupon IPO (start 38:06)

Tool of the Week
Lavahound (start 41:02)

Resource of the Week
Location Based Ads worth a lot more (start 44:41)

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

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