This Week in Location Based Marketing – Episode 48: LivingSocial’s Me+3, TomTom probes and ShopKick’s KickBuys

Episode 48

recorded October 21, 2011

Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world.

Hosts: Rob Woodbridge & Asif Khan

This week:

Show highlights:
1. LivingSocial adds Twitter integration and Me+3
2. TomTom launches Custom Probe Counts
3. Poynt partners with Times Group (India) to launch localized app TimesPoynt
4. ShopKick announces KickBuys and partnership with Giant Eagle
5. ShopKick ties TV to mobile deals

Funding News
1. Groupon files for IPO
2. Pose closes $3M

Tool of the Week
MapQuest Vibe

Resource of the Week
Report: Augmented Reality Apps to Skyrocket.

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About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.

  • Me

    I wonder why Groupon doesn’t sell yearly club memberships additional to daily deals. Like a fitnessclub membership, people could suscribe to bars, restaurants ect. For a monthly fee. The members could get advantages like longer happy hours. Businesses wouldn’t appear on Groupons frontpage but could gain advantages like sophisticated analysis of customer data or a web/mobile interface for each club with special offers ect.

  • Great suggestions! Not sure why they wouldn’t consider this because, IMHO, this model is a flavour of the day and will be gone sooner rather than later…(he says as Groupon’s valuation is $11B and UNTETHER’s valuation is a case of beer and a pack of cigarettes) 😉

  • Great suggestions! Not sure why they wouldn’t consider this because, IMHO, this model is a flavour of the day and will be gone sooner rather than later…(he says as Groupon’s valuation is $11B and UNTETHER’s valuation is a case of beer and a pack of cigarettes) 😉

  • Great suggestions! Not sure why they wouldn’t consider this because, IMHO, this model is a flavour of the day and will be gone sooner rather than later…(he says as Groupon’s valuation is $11B and UNTETHER’s valuation is a case of beer and a pack of cigarettes) 😉

  • Me

    Thanks for answering, i’m glad to hear that the suggestions aren’t too bad. As i never heard of a gym wich outsourced the management of it’s membership payments, i thought that maybe such a service simply wouldn’t add enough value to a local business. However, if one looks at businesses like coffeeshops, it would be very impractical to let customers sign membership contracts for some discounted or additional services. Maybe in these cases a company wich uses mobile technology to provide a trusted, standardized and (for both sides) extremly convenient solution to become a payed subscriber to a local business could add a certain value. I would love to know if such a service could potentially be useful for, let’s say coffeshops or bars and if so, if there already are mobile companies wich provide such a service. Are you aware of any company in that space?

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